SQUARED COOL

@qntm

SQUARED COOL

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  • qntm

    Ooh, that's not bad. A reading of the fractured mirror in the Matrix:

    3 days, 19 hours ago

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    1 Retweets 5 Likes

  • qntm

    @stuartpb Basically this is all ramping up to a side-by-side comparison of Cameron/Avatar with George Lucas/Star Wars

    3 days, 19 hours ago

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  • qntm

    @stuartpb Did you ever read his "scriptment" for Avatar way back before it got produced? It was a mile long. Lots of cut material

    3 days, 19 hours ago

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  • qntm

    @stuartpb I think this is more about him carefully fine-tuning a flick and satisfying himself than raw popularity. I could be wrong, though

    3 days, 19 hours ago

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  • qntm

    @stuartpb I don't think Cameron is operating at the rabid fandom level, really. I don't think that's what he looks for in a film's reception

    3 days, 19 hours ago

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  • qntm

    He had other projects. It was too far out. He wasn't interested in shovelling out an animated cartoon. Wanted to do it right/his way. Etc.

    3 days, 19 hours ago

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  • qntm

    Now, precisely why Hollywood made this decision is an entirely orthogonal question. I blame Cameron's timeline for the sequel

    3 days, 19 hours ago

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  • qntm

    Basically I'm saying that the reason Avatar sank without trace is not that nobody cares about it. Although nobody cares about it

    3 days, 19 hours ago

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    0 Retweets 2 Likes

  • qntm

    They're banking on being able to cultivate a "Holy smokes, Avatar is finally back!" reaction. They may get it. Marketing is pretty good

    3 days, 19 hours ago

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  • qntm

    Letting Avatar go completely dark for five years was a wholly deliberate decision. It might not prove to be a good one, obviously

    3 days, 19 hours ago

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  • qntm

    The really interesting forthcoming moment is when they try to cold restart the thing, having not even kept a pilot light lit this whole time

    3 days, 19 hours ago

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  • qntm

    @stuartpb But the point is that during the interim, which we're still in, it's been stone cold

    3 days, 19 hours ago

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  • qntm

    @stuartpb There will be an unmissable sea change

    3 days, 19 hours ago

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  • qntm

    @stuartpb By my reckoning the Avatar franchise is asleep right now. It'll be impossible to ignore once they wake it up again

    3 days, 19 hours ago

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  • qntm

    Avatar slumbers in blessèd franchise-death, and the world is safe for now

    3 days, 19 hours ago

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    1 Retweets 3 Likes

  • qntm

    @TyphonBaalAmmon Precisely why Hollywood made this decision is an entirely orthogonal question. I blame Cameron's timeline for the sequel

    3 days, 20 hours ago

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    0 Retweets 1 Likes

  • qntm

    Avatar could still be a huge deal if anybody wanted to make it so. But the numbers didn't work, so it was allowed to cease. Lucky us

    3 days, 20 hours ago

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  • qntm

    Franchises sustained entirely by repetition and advertising and prominence, not because a single person earnestly cares

    3 days, 20 hours ago

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  • qntm

    I think there are more properties than just Avatar which have no natural traction and would sink completely beneath the waves if allowed to

    3 days, 20 hours ago

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  • qntm

    I think the reason nobody cares about Avatar is that Hollywood decided to allow us to stop caring.

    3 days, 20 hours ago

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    1 Retweets 4 Likes

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