There are some really good SEO agencies out there. Some really bad And everything else. Choosing the right SEO agency can lead to really positive results in your organic search results , and In the worst case, your site may receive search engine penalties (including a search engine ban). The potential of the negatives to choose a bad SEO agency could outweigh the positives. Choosing the right SEO agency is really important.
First, do you need an SEO agency?
While it is important to optimize your site below the surface (eg, Meta tags, site navigation, URL structures, etc.), it is not as important as it used to be. The really hard work that is now well received in organic search results depends on a good content marketing (Your theme, contain original content, communicate your content in an exciting way, interact with your audience, offer different content, etc.
SEO is now much more than just taking the fit of the bonnet website and the keyword strategy to attract relevant links. Content marketing is the key to good SEO (and the SEO expert should not play the leading role, the expert on the subject should play a key role, but an SEO expert can and should advise). SEO now covers social networks, mobile marketing, email marketing, in fact, more aspects of digital marketing.
If there is a real difference between SEO experts and digital experts in general, it is possible for SEO experts to specialize (but not necessarily be privileged) in the technological benefits of the digital environment, social networks and public relations. The experts focused on communicating with the audience and the creative experts focused more on the interactive and attractive content in general. But these are generalizations (although useful). The best digital marketers (whether they are called SEO experts or not) are those who have a strong understanding of digital marketing in general.